
Visionary
“You’ll only see it when you believe it.”
Keep possibility in view, even before you can see exactly how it will unfold.
$74.99
Explore Visionary →
Thoughtfully designed apparel. Words that bring you back to who you are and the life you want to create.

You’ll only see it
when you believe it.
A little reminder. A bigger belief.
A reminder where your eyes already go.
What you surround yourself with matters.
You leave yourself a note. Put something by the door so you won’t forget it. Set what you need next to something you already use every day. Without realizing it, you’re designing your environment: giving yourself something to notice when you need to remember.
The same can be true of an intention. You know what matters to you, then the day gets busy and whatever is right in front of you takes over.
So put something different in front of you. A word on your sweatshirt. A reminder on your desk. Something that brings you back to what you want to think, say, feel and do. By design, not by default. By choice, not by chance.
Choose the words that mean something to you. A little belief. A more deliberate way of speaking. Something worth carrying into your everyday life.

“You’ll only see it when you believe it.”
Keep possibility in view, even before you can see exactly how it will unfold.
$74.99
Explore Visionary →
“I create as I speak.”
A reminder to choose your words with care, including the ones you say to yourself.
$74.99
Explore Abracadabra →The words you wear go out into the world with you. They might encourage a stranger, start a conversation, or be the reminder someone else needed that day. That possibility has been at the heart of EMPOWEAR since the beginning.
Our story began in a rocking chair in 1999. Read the full story →

Sometimes the reminder we need is gratitude. YĀDÂ is our featured collection around choosing to notice what’s good, even in uncertainty, waiting, or the “not yet.” A distinct expression of the same EMPOWEAR belief: keep the words that matter where life happens.
Explore the YĀDÂ collection →To what you believe. To what you want to think, say, feel and do. Put those reminders where you’ll see them, in a way that feels like you. On your wall, on your desk, or on the shirt you reach for in the morning.
Make room for the words you want to live by.
Choose your everyday reminder →